Instagram Hashtag Campaigns:
In the social media marketing context, a ‘Hashtag’ is a keyword or a phrase prefixed by the symbol “#” attached to a piece of content on social media (text, images, videos, etc.).
A ‘Hashtag Campaign’ is a marketing initiative by a brand that creates a unique hashtag for their social media marketing campaign. The benefits of a hashtag campaign leveraged by brands are;
To give their campaign an identity
Build brand awareness
Let interested users engage with the brand
Give a common interaction platform to both the users & brand
Easily group & categorise the useful UGC (user generated content) around the hashtag, etc.
Just using a single hashtag in our Instagram posts can attract 12.6% higher engagement as compared to the non-hash-tagged posts.
In this constantly changing world, brands are finding it more and more challenging to acquire organic reach.
But brands that are more active on Instagram can leverage the fruitful benefits of Instagram hashtag campaigns.
Not just are they a great way to enhance engagement, further organic reach, but also help brands to promote their new product launch, spread brand awareness, drive user interaction & engagement, generate & collect valuable user-generated content, increase conversions, and so much more.
1. Greater Reach & Brand Exposure
Hashtags are not geographically restricted or confined. Therefore the hashtag campaign makes them open to a global audience.
This ultimately helps in opening the door for a plethora of broader reach opportunities as well as extended exposure for the campaign resulting in maximum brand awareness.
2. Discovery & Visibility
Hashtags enhance the visibility of the campaign with an easy discovery potential. So the use of relevant and targeted hashtags exposes your Instagram posts to a whole new pool of audience.
Through Instagram Hashtag Campaigns, we can bring in more customers and meaningful results to our business.
3. Social Presence Building
The Instagram hashtag campaign strategy will also help in building a strong social media presence as the extended exposure will bring more loyal followers and opportunities for community building.
4. Enhanced Engagement & Interactions
As you delegate the power to run the campaign in the hands of users, they become the prime players.
And while they create, share, and explore content in a hashtag campaign, the user engagement and interaction possibilities grow exponentially with the hashtag campaign.
5. Creating & Leveraging UGC
User-generated content is the most reliable, authentic, and trustworthy form of content.
Why? .. Because it is created & shared by the users based on their real experiences, opinions, ideas, and feedback.
And when a hashtag is associated with UGC to create a valuable campaign for a brand, it can immensely help us in building social proof, attract users, increase engagement, and grow conversions.
6. Tracking & Performance Measurement
One of the pivotal things achieved via hashtag campaigns is that it easily helps in hashtag tracking and performance measurement.
It also helps in comparing and analysing the achievements with the objectives, which will help in more powerful future campaigns.
7. Increase Conversions & Revenue
The combination of Instagram & hashtag campaigns can unlock the doors to broader & better success opportunities like generating maximum conversions & revenue for our marketing campaigns.
This automatically, will lead to maximised returns with minimal investments.